Discovery & Audit
Week 1–3
Stakeholder interviews, analytics teardown, brand inventory
Stakeholder interviews, analytics teardown, brand inventory
Strategy & Direction
Week 3–6
Positioning, messaging pillars, two design directions
Positioning, messaging pillars, two design directions
Design System
Week 5–9
Type, color, motion, and a component library to scale
Type, color, motion, and a component library to scale
Build & Handoff
Week 8–12
Production screens, dev pairing, documented handoff
Production screens, dev pairing, documented handoff
Launch Support
Week 11–12
QA passes, post-launch tuning, performance watch
QA passes, post-launch tuning, performance watch
Mini-gantt of engagement phases with duration bars over a week scale.